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gimmick

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gimmick

Main Entry:: ¹gim·mick
Pronunciation:: \ˈgi-mik\
Function:: noun
Etymology:: origin unknown
Date:: 1922

1 a: a mechanical device for secretly and dishonestly controlling gambling apparatus b: an ingenious or novel mechanical device : gadget2 a: an important feature that is not immediately apparent : catch b: an ingenious and usually new scheme or angle c: a trick or device used to attract business or attention <a marketing gimmick>

— gim·micky

Listen to the pronunciation of gimmicky

\-mi-kē\ adjective

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